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Interviews

Added April, 24th, 2006
Chio The Pirate :

The mind behind Autoblogger Pro, an automated blog tool that has taken the industry by storm.

JBM:
First of all the folks on JBM don't know you very well, can you tell us a bit about yourself, your experiences in this business, and how you ended up in this industry..

CHIO THE PIRATE:
I've been in this business since 1996. I started out with a bunch of small AVS sites, and built up enough to eventually own my own AVS. AVS is still great for me, and I continue in this area. Over the years I've been fortunate to be able to move into a number of different areas, namely mainstream ventures, billing, and software (autoblogger pro, password site pro, p2pbuilder pro (coming soon) etc.)

Some of you that don't read that *other* board may not know I have been building an adult alternative to paypal for some time, which while progressing slowly, continues to evolve into what I hope will be a worthy alternative to current epayment systems.

JBM:
Tell us how you came up with the Autoblogger pro idea. Is it unique or would you say you just improved on an existing service?

CHIO THE PIRATE:
I am constantly looking for new avenues to build traffic, but I also don't want to be working all day building. I've always tried to automate as much of my workflow as possible, thankfully I've been fortunate to have some very good employees, and coders to help with a lot of it.

As for Autoblogger Pro... I was experimenting a lot with blogging, and was pretty excited about the results, but it took a lot of time to build, and deploy each site. I decided that in order to get a serious network of blogs going I would need to automate a lot of the site creation, and management. I set about building a system using RSS to build up content rich sites fast. The system which eventually became Autoblogger Pro was rigged originally from some wordpress plugins, unfortunately they didn't play nice together so I had a friend rewrite a good deal of it, and thus autoblogger pro was born. It worked so well, I thought others could benefit from using it as well. We started selling it back in October, and so far have been very happy with the results, and it continues to improve as a product. Many new features were added to the 2.0 release, and many more are planned for the next release. We've just completed some minor fixes, and feature enhancements which were added this week.

JBM:
We've had some personal conversations on ICQ about SEO. What kind of advice would you give to someone who is interested in optimizing their sites?

CHIO THE PIRATE:
Content as with any site is king. If you can build sites quickly with decent content you are ahead of the game. I see a lot of "Blogs" that are no more than tgp galleries posted in blog format. This is a huge mistake. Blogs, are not tgp's. Text based content with some pics will work much better.

I've had Autoblogger Pro written in a way that takes a lot of the guesswork of seo out of the equation.

I'm going tease, and say a huge announcement is in the works for traffic/seo building soon. I can't say anything more than that right now, but we have a bit of VC interest in the project already, and I think it will revolutionize the way traffic acquisition, and advertising on the web is done.

We also have some big news regarding autoblogger pro: We have a stand alone version of Autoblogger Pro in the works which will enable to you to post out to any blog platform, as well as some big news regarding licensing ;)

JBM:
What is your outlook on Black Hat versus White Hat in the SEO market? (For those who don't know a black hat is someone who uses methods that are looked down upon by the search engines in order to obtain their rankings, white hat on the other hand plays by the rules)

CHIO THE PIRATE:
I personally think there are uses for both, but I prefer to keep the sites I build within the established dos, and don't of seo. Some extra hits, and a risk of banning are not worth the time or trouble.

JBM:
Going back to autoblogger pro, here's something that I was wondering about. Autoblogger looks great for onsite optimization but what about incoming links? The overall trend is moving away from onsite and focusing more on the linking network.

CHIO THE PIRATE:
We are planning to add social bookmarking features to Autoblogger Pro, and already handle a lot of pinging services automatically within Autoblogger Pro. I prefer to keep all my traffic within my own network, and link to, and from individual sites accordingly.

JBM:
What do you see RSS evolving into in the next few years? Do you think its a fad or will it grow into something even bigger?

CHIO THE PIRATE:
I think RSS or some variation of the idea will be here a long time. It's such a quick way to deliver content, it makes a lot of sense for our business to utilize it as fully as possible. Some programs have taken steps to start using rss, but most are doing so ineffectively. A huge market in terms of organic traffic, and income potential is within reach if programs would get things "right". I have conversations with people about rss, and some are starting to see the benefits, but I think in terms of delivering content easily, and controlling it from one central location is going to be huge for the companies that invest some energy into the tools needed to get their content out to the surfers quickly, and efficiently.

JBM:
Blogger.com recently got demolished on yahoo as far as SERP's (search engine ranking positions) are concerned. Do you see the same thing happening to wordpress with all the automation tools out there today.

CHIO THE PIRATE:
Hard to say. It's like a chess game, something is rendered ineffective, then someone figures out a new way to get around it. As always it all depends on who's smarter/faster. The key is to stay on top of it, and use tools that automate as much as possible to free you up to explore other areas of traffic creation, and site promotion.

JBM:
You are also launching what you call a "paypal clone". Can you tell us a little bit more about that. What makes you think that you can compete with giants like Epassporte?

CHIO THE PIRATE:
The idea is not to compete, but it seems there is a real lack of services available to adult webmasters within the epayment systems of today.

My system was built to take the best features of paypal, and epass, and combine them.

I am very happy with the way it's going, and I think a lot of the stuff we will be rolling out will blow a lot of people away.

One reason for the delay in launching is some legal requirements. For instance money transmitter licenses need to be filed in each state. This is taking a huge amount of time, as each filing, and fee is separate for each state.

A lot of people wonder why there have been delays, it's mostly tied to those types of issues. We are meeting each challenge as they arise. Another delay is a bit of redundancy between the paypal type system, and an even larger project of mine, that it may make more sense to not launch the paypal system at all. No sense having two nearly identical systems.

When dealing with people's money you want to make sure everything is right the first time. I will not launch either site till I am confident that the business is ready.

JBM:
You told me in person that you only promote ONE program. How does that work? and don't you feel that you're"putting all your eggs in one basket".

CHIO THE PIRATE:
Not one program. My own programs. A bit of a difference ;) What I meant is I have my own internal traffic delivery systems, and my own site network (AVS, paysites etc.), within these networks exist many eggs LOL. I only promote my own sites, and can divert my traffic anywhere within my network as I see fit. It has worked very well for me so far ;) best part is I never have to worry about shaving LOL.

JBM:
I remember once you told me you run an AVS. I'm confused a lot of people tell me AVS is completely dead. What do you have to say on that matter?

CHIO THE PIRATE:
It's certainly not dead, not from my own experience anyway. I would imagine a lot of the old school AVS guys that understand the game are still doing well with them too.

JBM:
Its been a pleasure, thanks for taking your time to let JBM know more about you and your ventures.

CHIO THE PIRATE:
No problem Nick. I just wish you asked me some questions about my silly pirate, and Theo characters LOL, and about my true love... photoshop.

In any case I hope this helps someone out there. If anyone wants to chat, pop me an ICQ. Keep in mind I am pretty busy, but will try my best to make time for anyone that needs help. Some very nice people helped me when I was first starting out, and I'd be happy to do the same.







Please pass on any suggestions or comments to Shok.