Thanks to Sheri for making this possible. I was able to steal
a few minutes of Eason's time to have him answer some questions
for the JBMers.
JBM:
Let me start by asking you some standard questions. When and
how did you get into the adult industry? I hear you used to
do content work could you tell us more about that please.
EASTON:
I started out doing content back in 2000. After two years,
I started building TGPs. Being in front of the camera was
entertaining at the time, but there comes a point where it's
just not fun anymore. It's not always the fun time people
think it is - all the starting and stopping, the heat from
the lights, getting angles right, etc. It's still a job.
JBM:
Why did you stop doing content work? Was it related to bad
pay or did you just get tired of doing it?
EASTON:
It had nothing to do with the pay - doing content work was
a side hobby for me, not my main job. I stopped being in front
of the camera so Sheri would go out with me. It was a good
decision and I haven't "stunt cocked" in 3 years.
JBM:
You were in the stock market before, how did that work out?
Would you say the transition between that and doing content
was a difficult one?
EASTON:
Again acting as talent wasn't my main job - I am actually
also a Chartered Financial Analyst (CFA). I had a hearty client
base on top of my own trading and I'd shoot after work or
on the weekends.
JBM:
Ok so you and Sheri are pretty much married (I'm kidding!).
Where did you meet Sheri? Does it help to have a significant
other who is also in the industry?
EASTON:
Sheri and I knew each other from the shows and webmaster boards.
Of course it helps having her in the biz with me... I don't
know if anyone else would be thrilled with what I do all day
if they weren't in the biz and knew it's not all fun and games.
JBM:
Could you tell us more about WildWestCash. Do you feel that
in part your success is due to luck? (Holly is absolutely
phenomenal)
EASTON:
I have the content shooting experience and financial experience
and Sheri has her mainstream consulting firm (marketing, media
buying, traffic, etc) - we both were doing pretty well with
our adult ventures and decided it was a perfect match to work
together. After a couple hours over lunch we came up with
some wild ideas for paysites. We ran some numbers, did quite
a bit of research and Wild West Cash was born. Luck has nothing
to do with it. Sheri and I work extremely hard and I think
it's paid off. Extreme Holly was a sweet find, Extreme Alex
is a great addition and we have Extreme Girl #3 coming this
year.
JBM:
What do you foresee happening with this industry in the next
2 years?
Having stock market experience you probably know a thing or
2 about
other industries, how could you correlate what has happened
in adult
with some of the other ventures you may have been a part of
in your
lifetime?
EASTON:
I see the industry slimming down and becoming more niche.
It's been too all over the place for too long - I think the
big fish will eat up more of the little fish, but that happens
in a lot of industries.
JBM:
Wildwestcash definitely stands out from the competition. Do
you feel that the more "nichey" affiliate programs
have a better chance of succeeding in the market?
EASTON:
We aim for the micro-niche. With so many paysites out there
these days you have to do something different. Wait until
you see what we have coming out - it's the first of its kind,
we know this because our members are already going crazy over
the idea and keep telling us they can't find this kind of
content anywhere. And it's not even extreme.
JBM:
I went to one of your websites and Holly's banner said "I
wish I was
in Dallas So you could fuck me". How has GEO-IP affected
your business?
Do you foresee any new technologies taking us by storm in
the near future?
EASTON:
Geo-IP gives that extra bit of flair to an advertisement -
it's funny that amazingly some guys don't even realize it's
a Geo-IP ad. Every once in a while a new member will e-mail
Holly or Alex and ask them how they knew he was in Chicago.
I do see some more ways to market via new-ish technologies,
but I'm not spilling the beans about it.
JBM:
Thank you for taking the time out of your busy day to answer
some
questions. Anything interesting you'd like to add for the
JBMers to see?
EASTON:
Thanks Nick - everyone keep an eye out: Wild West Cash has
a few new exclusive sites coming out that will be sure to
grab your attention, as we always do!
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