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Interviews

Added 2/25/05
Legendary Lars


JBM:
Has Lars Ulrich ruined the name Lars in your eyes?

Lars:
Na I used to be a fan way back when on their first album kill em all.
When I was in a huge lawsuit with the RIAA and their recording
members Sony BMG AOL Universal And so forth I thought it would
be funny to try and get lars to sue me so the headlines could read
Lars Vs. Lars hahha that would been funny but legal advisers told
me it would not e funny to my wallet so I let it slide.

JBM:
Where are you from and what did you do before the web?

Lars:
I grew up on the California Coast, in Hippy Land. We had Outhouses and
No electricity. Basically I grew up on a pot farm, I have worked at several
jobs including dishwasher to stockbroker to Computer Salesman.

JBM:
How did you get started online?

Lars:
I was working as a sales person for a computer company in 1994
and they wanted me to put their motherboards on the web. I had never heard of it Mosaic had just come out Yahoo was still hosted at Stanford on
akebono.stanford.edu and Netcom had one of the first large commercial ISP's So I started their website and was one of the first 500 submissions to yahoo.

JBM:
If you had closed a 400 million dollar deal, how would your life be different?

Lars:
Honestly I think I have already reached my peak lifestyle. I make way more
than I could ever spend. The only thing I might do is travel a bit more.
The problem is finding the time to take off to travel. I live pretty simple, prolly since everything is like living like a king when ya grow up in a bus :) I do splurge on some luxury items but really I am a miser and like to hoard my money.
Stuff it into the markets or Real estate. Saving it for a rainy day.

JBM:
How did you become legendary?

Lars:
I don’t think I have except in my own mind. Andy Dunn who used to run sexswap gave
me the name and while playing a prank on Karl from Gamma the idea to brand the
Man in the pimp suit and tie that to the Legendary Lars Band was born. We went on a
spree of funny banner ads, like the famous cum on Lars Campaign, this really helped to
solidify the brand.

JBM:
How much have you done in the nonadult arena?

Lars:
I have had some decent success in the non adult, not as much as I would have
liked but Mp3board.com and Cashsurfers.com were both big hits, as well as we
had a search engine called Galore.com which did quite well. Currently I am working
on Friendsurfer.com which is a fun site that is making a decent return.

JBM:
How did you get so involved with webcams?

Lars:
In 1998 I decided that I liked what I saw at the live video space and decided I wanted
to build a site to take advantage of live video. After several failed attempts at the
technology, I was introduced to the owners of Streamray, and soon took a small
position in the company. After another year in 2000 I bought out all the other partners
and have been running it since. It is a pretty hard model to execute, and it took us a
couple years to make ongoing profitability. But now we are kicking serious ass, and
our Acquisition of CAMS.COM has really kicked us into high gear!

JBM:
How many webcam pictures of your own penis do you have?

Lars:
None, plus I don’t think they make webcam lenses big enough to magnify my small
penis tot eh point where anyone could see it.

JBM:
How can you payout so much on a join to a webcam show?

Lars:
Well our current Promotion of $70 PPS is just that a promotion. I am loosing money
on every sale, and can’t keep it up forever. But I want to get people to try us out and
get used to using cams, so I am willing to pay out huge $$ to get new affiliates to give
us a try I know once they do we will have a lot of happy new affiliates that will stick
with us for a long time to come. So far the plan I working well.

JBM:
What's the craziest thing you ever saw a chick do on a webcam?

Lars:
We used to have a 70 year old ex pornstar in las vegas she would do 4- young studs
at a time on cam, it was pretty wild.

JBM:
Tell us everything we ever wanted to know about Streamray, Cams and your other programs.

Lars:
Hahhahah you fucking asked for it !


Streamray offers Co branded sites (we were the first to offer this feature)
with your logo and your URL with no traffic leaks or pop ups !
We have been Paying out 2 time as month like clockwork since 1998,
we are here for the long haul!

Sean (IRISH PIMP) and Elli are both great at supporting and helping out our webmasters.
Our 5000 Cam girls Bio galleries and our Geo targeted ads and hosted galleries are smoking hot!

Over time our Pay percentage program makes the most money. We have often had
affiliates leave us only to return a year later and say wow I stopped sending you traffic
a year ago and you re still sending me checks.
Our average user stays well over a year with us, talk about retention !


Streamray has been going through in the last 6 months the greatest growth of the company so far!
I want to thank everyone who supports us and sends us traffic, and who
supports us on the boards.


Our conversions are up 20% in the last month, due to many new changes to
our site and backend.
People are converting better today than they have ever done in the past.


Take advantage of our huge payouts of $70 PPS on CAMS.COM !

Check out our latest release of 5100 FHG with 3 descripts and categories.
http://www.cyberzine.com/lars.txt

geo fhg in xls file
http://www.cyberzine.com/geofhg.xls

and 5100 thumbs in zip file

http://www.cyberzine.com/geofhg.zip
the numbers of the thumbs corrasponds to the number line on the xl file so 1.jpg
matches
line 1 of the xl and so forth.

********NEW GEO TARGET Hosted Galleries********

Our new Free hosted galleries with Geo targeting are smokin hot and fresh off
the press !


here is a list of all 5000 of them
http://www.cyberzine.com/geocam.html

here is an example
http://tgp.camgirlslive.com/cams/102Panter/geocams/6.jsp



*********NEW GEO TARGET IFRAME ADS********

This marketing tool is smoking hot !!
http://legendarylars.com/promo/geo_iframe_display.jsp


You can embed this into a iframe in your page using the code below and you can
Choose background text and link colors to match your page !

Change out the Ref= tag to match your ID !

<iframe src="http://legendarylars.com/promo/camgirlsliveiframe.jsp?Ref=lars&BGColor=
ffffff&TextColor=000000&LinkColor=red" scrolling="No"
align="MIDDLE" width="80%" height="320"frameborder="No"></iframe>

*******NEW GEO TARGET IFRAME ADS*******

___________________________________

Model Bio Gallery pages as well !


full list
http://tgp.streamray.com/bios.html

example
http://www.legendarylars.com/promo/biopages.jsp?Model=Amateur2&Ref=nmn


log into the webmaster area to get the right linking code !


Direct Who’s on now, over 4500 models over 150 to 200 models on at any
one time !
http://www.cams.com/whosOnNow/livecams2.jsp?Ref=lars


Fresh I frame ads - can be customized to fit your pages
http://www.cyberzine.com/frame.html

Random live model Pages
http://www.camgirlslive.com/marketing/randomcam.jsp

Blank random live model page
http://www.legendarylars.com/promo/randomvid.jsp?BG=ffffff&TC=
000000&Ref=lars

Nude webcam Galleries for members areas
http://www.cams.com/wcg/main.jsp

Non Nude join pages for search engine masters
http://www.cams.com/layout0/join1.jsp

Co branded with your url and logo (examples)
http://sleazydream.streamray.com

or

http://vipcams.cybererotica.com


Promote Legendary Lars $1 Cam Sites !

http://www.lovecamlive.com
http://www.camgirlpages.com
http://www.camteasers.com
http://www.cumcamslive.com
http://www.forlivecams.com
http://www.nakedliveteens.com
http://www.privatecamshow.com
http://www.wildcamdate.com
http://www.camgirlmovies.com
http://www.sexypeekcams.com
http://www.sexycontacts.com
http://www.realcamgirl.com
http://www.fuckcamlive.com
http://www.livemilfcam.com
http://www.maturecamslive.com
http://www.momcams.com
http://www.pantycamlive.com

JBM:
Please explain Geo-Marketing for the newbie and how it works.

Lars:
Geo Targeting is a great tool to use in converting your surfers. Basically the program
looks at the surfers IP address and tries to match up a town with that IP address,
and displays some text like Talk to hot chicks from Santa Cruz I live in Santa Cruz
for you it would display your town. It is not 100% accurate but works about 80%
of the time. Results form this type of ad are amazing. I use both The geo ads for Our
Cams Program as well as the ones for Adult Friend Finder. And have seen sales
increase by over 300% . Simply put they are amazing. Here is an example of
some of our geo hosted ads.

http://legendarylars.com/promo/geo_iframe_display.jsp

JBM:
Where did Sean come from and are you guys really secret lovers?

Lars:
Sean is my best friend and I am stoked that we also get to work together. I found
him under a pile of women, who always seem to be following him around. He
says its his jeans I think its just secret mojo. And yes we are secret lovers !

JBM:
Can you help me diversify my portfolio? What stocks do you recommend?

Lars:
I am big on Index ETF I don’t do individual stocks anymore since I always buy
the stock right before the accounting scandal or the ceo dies or some stupid shit.

I have much better luck with the overall market. And my new years resolution is to
buy and hold for at least 1 year at a time. With the current tax rates in the US you
have to beat the market by double if you in the top tax brackets in order to break
even on short term vs. long term gains. With that said My current portfolio is in
EWZ EEM DIA SPY QQQQ IWM EEM and EWZ are foreign stock indexes
and have been going totally nutty due to the falling dollar, I expect this to continue.
if ya want a individual stock play MIX is interesting they own myspace.com

JBM:
Interesting, I'm invested in DIA SPY QQQQ as well so maybe I'm not
that far off the mark!
How important are webmaster boards to your business?

Lars:
I Use them all the time to spread my spam propaganda. I love boards ! I think
my Branding would not be possible and or would cost A lot more if I did not
have Boards to market on.

JBM:
What was your biggest failure?

Lars:
Prolly a infomercial I tried to copy the idea of girls gone wild with my own cam
girls get crazy Cost me about 150K total loss. I also had many pre ipo deals
and stock deals fall flat, and lots a few 100K on those deals each.

JBM:
Biggest success?

Lars:
CAMS.COM and Cashsurfers.com both made good money and were pretty
easy to get off the ground.

JBM:
Where do you see our industry heading in the coming years?

Lars:
More consolidation I see more content production companies taking a larger
and larger slice of the pie and the existing big players moving more and more
into custom content production. I see spyware and dialers and downloads
becoming less and less of a factor in revenue streams. More Mobile technology,
more webcams and dating as personalization comes to bear full force.

JBM:
Who do you admire?

Lars:
Andrew from Friendfinder, Ron Levy, The Bottos (max cash), JB and
JoeE, Andy Dunn, Kevin from Top Bucks, Mike Price &
Bangwang (silvercash), David form Python,Ken and Bruce (Hustler) , Karl form Gamma, Lensman (adult.com), KRL, Webfather,
all the crazy fucks from down under, fred from profit plantation,
Jim holio, David (holio),
Man there are so many people that I admire in this biz I have learned
so much from so many. I could go on and on the list is prolly 200 people long.

 

JBM:
Tell us something about you that no one knows.

Lars:
Hmm since I am such a big mouth this is pretty hard question. I guess that deep
down inside I am looking for approval and praise from my peers!

JBM:
One time I had dinner with you and Ken Lawson. I think you were making goo-goo
eyes at me, I thought you wanted me, but I know your married. Please remind
me why people get married.

Lars:
Hahhaha I was making goo-goo Eyes at Ken AND you ! I am super lucky to
have found the one woman on the planet who can put up with my ego ! Marriage
is not for everyone but for me it works very well, I am not a person who goes out
and parties a lot nor do I live a fast lifestyle. So being at home with my wife and
kid is the thing I enjoy most in life !

JBM:
Also remind me why people have kids.

Lars:
Ha I love my kid she and my wife are the 2 best things to ever happen to me ! its a
lot of work and a commitment, but well worth it for those that are into
that kind of thing.

JBM:
Take me through a typical day at work.

Lars:
9 am COFFEE , STATS , COFFEE , EMAIL COFFEE, ICQ, COFFEE,
PHONE, COFFEE BOARDS Lunch with Sean, PHONE, STATS, EMAIL,
ICQ 5-9 break 9-11 BOARDS ICQ EMAIL BED..

rinse repeat.. Unless there is a fire to be fixed then it can be BATTLE MODE !

JBM:
What do you do to relax?

Lars:
SURF , Hang out at coffee shops, Drive my hot rod around, sit in my pool or
hot tub and watch eh sail boats on the bay ! And also I like to go on vacation to
warm tropical places.

JBM:
Anything else to plug?

Lars:
I think I beat that horse up there a bit hahaha

But CAMS.COM is really kicking ass and our geo ads and hosted galleries are
off the hook. we are still paying out $70 PPS

We are always improving on our system and our conversion ratios have exploded
in the last few months do to a number of changes on our sites !

JBM:
Thanks for talking to me Lars!

Please pass on any suggestions or comments to Nick.